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Tricker's Logo

The current Tricker’s logo was introduced in 1971. 

At the heart of the Tricker’s brand is The Tricker’s logo. Full of character and personality, it embodies the Tricker’s philosophy.

It is a classic 1970’s font re-drawn to create the logo typeface of Tricker’s and the central element of the Tricker’s identity. 

Modified characters of the selected typeface were used to create the Tricker’s logo. 

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them.

The 1970s were filled with many social movements and cultural trends that greatly influenced graphic design. People wanted to express themselves as extravagantly as possible through music, fashion, and art.

The hippy, disco, and punk movements were just a few of the trends that defined this iconic decade and made an impact in the visual world. 

Fonts were a big part of this decade as designers were moving from the International Typographic Style that reigned in the 50s and part of the 60s. Hand-drawn retro fonts in the 70s were flowy and freeform.

Previous fonts and logo’s used.

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